Doorn & Roos, Plant store

This project explores the needs and character of the surrounding neighbourhood, combined with an all-round, accessible retail concept. Based on this research, the foundation for the brand identity and spatial design was developed. After defining a fitting name for the store, the project expanded into the creation of a logo, visual identity, and style guide. This was followed by the design of the interior space and window displays, ensuring a coherent experience between branding and spatial design. The project focuses on the connection between context, branding, and interior space.